Channeling Hawaii’s soul.
The Hawaii Executive Conference, Hawaii’s premier leadership event, is an annual multi-day conference that brings global leaders together to discuss the future of the state. When aio founder Duane Kurisu assumed control of the conference in 2018, he made significant changes to ensure the conference was bringing the right people together for the correct reasons. His goal? To lead and inspire with Hawaii’s soul. Library Creative was brought in to lead the conference’s creative effort, which ranged from printed collateral to event logistics to outdoor lighting.
First impressions matter
With the new direction of the Hawaii Executive Conference in place, it was important for us to develop a creative package that elevated the brand, and inspired its attendees to action. At an invitation-only event with over 6 dozen global executives, dignitaries, and celebrities, we understood that time was most important to our guests. Our final solution was a simple package that allowed guests to interact without feeling overwhelmed with content. We placed event schedules, frequently asked questions, and resort maps in a printed piece that attendees carried on their person throughout the event. The remainder of the information was organized in a program book that was readily available at each event – out of sight for those who didn’t need it, but accessible for those who wanted it.
A logistical challenge, solved
We worked with our sister company, Upspring, to develop a responsive website for the attendees. Guests were given an individualized access code to register for the conference. Everything from guest information, to hotel and activity reservations, could be done from the Hawaii Executive Conference website. The information was then stored in a custom CRM, which was managed by event staff and updated in real time.