More than just eggs. Way more.
Popular local eatery, Eggs ‘n Things, partnered with Library Creative to refresh its identity through its digital presence. Though the brand was widely known in Japan, it had a difficult time reaching its Hawaii audience, who assumed the restaurant only operated during breakfast hours. Our solution was to tell the story of the nearly 75-year-old island staple through a revamped website. We took what made Eggs ‘n Things popular, and translated it for a modern audience.
Having fun with food
In order to capture a younger audience, we hand-lettered common phrases that encapsulated the energy and spirit of Eggs ‘n Things. These fun illustrations, combined with images of popular food items, helped bring new life to the brand. We carried these visuals over into print ads, placed in popular hospitality and destination publications throughout Hawaii.
Bringing tradition up to date
Eggs ‘n Things prided itself on its commitment to tradition – stepping into its restaurants felt like taking a trip back in time. Though the execution worked in person, a dated website did not do the brand many favors. We overhauled the entire digital presence, from design to development to e-commerce, to ensure a consistent experience for guests in Hawaii and abroad.